IAT-102: 02 Understanding Seeing

IAT-102: 02 Understanding Seeing — A slide deck

A blurry photo
Understanding seeing

Close All Laptops Please

Last 2 rows are for laptop users.

Last Week

We were talking all about sketching and ideation.

Design Thinking

Last week

  1. Define
  2. Research
  3. Ideate
  4. Choose
  5. Try
  6. Learn (and repeat)

Design Thinking

This week

  1. Define
  2. Research
  3. Ideate
  4. Choose
  5. Try
  6. Learn (and repeat)

Early Icons

Xerox Star 8010 (1981)

Xerox Star 8010 icons (1981)

Apple Macintosh (1984)

Icons from the 1984 Apple Macintosh
Icons from the 1984 Apple Macintosh
Icons can take on meaning in pictoral, metaphorical and abstract ways.

Bauhaus

The 1920's to 30's

The Bauhaus Font
ITC Bauhaus Typeface

Form Follows Function

An outline of the Bauhaus' design course
The Bauhaus 'design' course

Inter-disciplinary Teaching

A poster for an exhibition by Kandinsky
Kandinsky Exhibition Poster by Herbert Bayer (1926)

Choosing

Considering form follows function, what might be some criteria for choosing a 'best sketch'?

An illustration demonstrating visual rhythm
Design Principles

What are some of the things a point can represent?

What are some of the things a line can represent?

Cupcake icon rendered in lines

What are some of the things a plane (not the air kind) can represent?

Cupcake icon rendered in planes

Rhythm & Balance

These help to direct and focus attention.

Sketch points, lines and planes directing attention.You have...

Scale

Helps to build an understanding of relationships.

Sketch an unlikely relationship between two objects.You have...

A series of icons demonstrating scalability

Pixel

A pixel rendering of an iPhone

Vector

A vector illustration of an iPhone

Texture

Builds 'feeling'.

Using lines, sketch a texture reminiscent of wood.You have...

The Visual Form

Think about: What does the visual form afford us that other forms — i.e. auditory, tactile — do not?

Cupcake icon rendered in planes
Try

Sequence of Cognition

  1. Shape
  2. Colour
  3. Form
The order of cognition

Sequence of Cognition

  1. Shape
  2. Colour
  3. Form
The order of cognition, in greyscale

Gestalt

A psychological theory that our minds self-organize disparate elements into a unified whole. Can you see the 'shape' in this picture?

An example of Gestalt
An example of Gestalt

Building Relationships

Gestalt theory offers us tools for building meaningful visual relationships.

Figure & Ground

Cupcake icon rendered in lines and planes
Figure & Ground

Proximity

What might proximity look like in an icon?

 You have...

Similarity

Continuance

Closure

What might closure look like in an icon?

 You have...

A poster for an exhibition by Kandinsky
Gestalt Applied

Obvious vs. Obscure

The designer's challenge

P01 Due Next Week

Please remember that you must submit your process materials as a PDF before your next week's lab.

A submission guide for P01

Submitting to Canvas

Let's submit to Canvas together!

Learn

Critiques are guidance, not 'move this pixel here for an A'. Please make sure to take notes.

The Smiley System

Grading your deliverables

week you will receive an individual deliverable grade based on what you have brought in. It is your responsibility to ask your TA to check the grade you received.

The Smiley System:

  • :D = Exceeding our expectations (in quality and quantity)
  • :) = Meeting our expectations (in quality and quantity)
  • :| = Not meeting our expectations (in quality and quantity)
  • :~ = Significantly below our expectations
  • ? = Not present or deliverables missing

What is an A?

Please remember that an 'A' is exceeding expectations.

An old-style poster advertising for a band
In the next lecture, I bringeth thee, TYPE HISTORY!

Contacting Andrew

Your Lecturer

Reachable at:

  • Office hours — Tuesdays from 9-10am and Thursdays from 9-10am at the Surrey campus mezzanine.
  • ac.ufs@h.werdna
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