IAT-102: 08 People Only Care So Much

IAT-102: 08 People Only Care So Much — A slide deck

Close All Laptops Please

Only the back 2 rows may use laptops during lecture.

IAT-102 — P04: Colour

People Only Care Sooo Much

Design for 'Everyone'

Means designing for no-one.

Design for Your Audience

National Geographic for adults:

National Geographic for adults

National Geographic for kids:

National Geographic for kids

A Little History of Audience

Designers and their clients

The old printing press

Themes in History

Form and function

An example of a Bauhaus poster

Themes in History

Rationalism

The Bauhaus foundation course

Art Nouveau

Audience = people tired of industrialization

They tried to speak to their audience through more organic forms.

An example of Art NouveauAlphonse Mucha

Art Nouveau

An example of Art NouveauAlphonse Mucha

Bauhaus

Audience = depends on function

Bauhaus began what was considered 'rational' design.

The Bauhaus School

Bauhaus

Strong proponents of form follows function. The function was to communicate a message, so form should be as clear in communicating that as possible.

An example of a Bauhaus posterHerbert Bayer

Bauhaus

Formalized design as a practice.

The Bauhaus foundation course

Understanding Media

To be a successful designer, you need to understand and be critical of the medium you are working with.

The Function of Print

Some questions:

  1. What do we use print for?
  2. How has it been used?
  3. How is it being used today?

Constructivism

Audience = the commoner

Art (or design) for social purposes.

A constructivist posterGustav Klutsis

Constructivism

The audience was often not very literate, so designs used forms and text together to clarify the message.

A constructivist posterAleksandr Rodchenko
Varvara Stepanova

Swiss Design

Audience = everyone

"Objective-rational design means legible design, objective information that is communicated without superlatives or emotional subjectivity."
Josef Muller-Brockmann
Josef Muller-Brockmann (Swiss design)

New York School

Audience = post-WWII

Bea Feitler
Jacqueline Casey
Paul Rand (New York School)
Carolyn Davidson

Modernism vs. Post-modernism

of post-modernism as a different way of seeing the world. It brought about:

  • A challenging of absolutes
  • Complexity in communication
  • Acceptance of diversity

Post Modernism

Audience = it depends...

** Some exceptions apply

David Carson
Paula Scher
Stefan Sagmeister
Anar Foundation "Only for Children"

P04 Due Next Week

Next week is all about portfolio-ing.

Contacting Andrew

Your Lecturer

Reachable at:

  • Office hours — Tuesdays from 9-10am and Thursdays from 9-10am at the Surrey campus mezzanine.
  • ac.ufs@h.werdna
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