P01: Process

Description

Your first two projects have you exploring print magazine layout design. This project (P01) has you explore the design process in preparation for the actual layout design covered in the second project (P02). You can assume that for both projects you are designing a new print magazine that is focused on a specific topic area (not a broad or general interest magazine).

Please note that you will not be writing the article, just designing the layout for it.

Due

Before your lab time on May 24.

Worth

5% of your final grade.

Instructions

There are a number of weeks in which to complete this project, so please make sure to read the instructions below carefully.

Starting May 10

In this week's lab you will spend time starting to explore and deciding on a magazine topic area you want to pursue as part of your project. As part of the week after the first labs we are expecting you will complete the following:

  1. Using the Visual Research section as reference from "Selections from Graphic Design Thinking" (Lupton) (this week's reading), please conduct visual research which completes the following:
    1. Collect at least 5 three examples of magazines in a similar topic area
    2. Compare the images, fonts, and layouts of an article within the magazine
    3. Make some notes on what is similar, using visual examples
  2. Again using the "Selections from Graphic Design Thinking" (Lupton) reading, use at least two other ideation methods to generate at least 20 ways of differentiating your magazine.
  3. Organize your research and ideation materials into a structured document, including page numbers and clear titling indicating what is research, similarities in other magazines, and the different ideation methods used.
Due in your May 17 lab:
:D (Extra exploration):) (Keeping up):| (Tough week)

In addition to meeting expectations (outlined to the right):

  • The visual research completed looks at more than 3 magazines in a similar topic area.
  • Additional ideation methods use sketching effectively to explore ideas.

One clearly titled and organized document illustrating, brought in printed:

  • Visual research looking at a minimum of 3 different magazines in a similar topic area, and identifies similarities using both text and images.
  • Use another two ideation methods to generate at least 20 ways of differentiating your magazine.

One document without clear titling and organization illustrating:

  • Visual research looking at less than 3 different magazines in a similar topic area, and identifies similarities using only text.
  • Use of one to two other ideation methods to generate less than 20 ways of differentiating your magazine.

Starting May 17

In this week's lab, we will critique your process thus far. Once done the lab, you will be expected to:

  1. Further explore magazines in your topic area (if necessary) to better understand the field.
  2. Come up with an article concept. You will need to prepare:
  3. Find 6 high-resolution photos with a minimum resolution of 2200 by 1700 pixels. Google Image Search can help by using the "Search Tools", and setting the size to "Larger than 4 mega-pixels." Make sure to provide citations for the images.
  4. Write a short rationale (max 200 words) for how your magazine will differentiate itself using visuals from your research and ideation process as evidence.
  5. Again, organize your research, ideation, article concept, and photo materials into a structured document, including page numbers and clear titling indicating the different pieces of the project that were completed.

Final Delivery

Final deliverables are due to Canvas before your May 24 lab and make sure to double-check all your submitted files to ensure they can be opened. Final submission includes 1 process document (PDF), submitted to Canvas.

Remember that Graphic Design is a design course, and as a result the submitted package of materials and their quality should be considered a design problem just as much as any other aspect of the project.

Grading Rubric

Your project will be graded on the following criteria:

Process (1 point)

Grading Focus: Weekly deliverable checks, quantity and quality of exploration.

A: Deliverables demonstrate more exploration.
B: Deliverables meet the expected amount of process exploration outlined in the brief.
C: Some of the required weekly deliverables are missing.
D/F: Numerous weekly deliverables are missing.

Research & Ideation (2 points)

Grading Focus: Effective identification of topic area, quality and quantity of idea generation.

A: The research demonstrates an strong overview of magazines (more than 3) within the topic area, and the ideation process helps develop many effective means (at least twenty) of differentiating from existing magazines.
B: The research demonstrates a good overview of magazines (three examples) within the topic area, and the ideation process helps develop some effective means (ten to twenty) of differentiating from existing magazines.
C: The research demonstrates a limited overview of magazines (less than three) within the topic area, and the ideation process helps develop some effective means of differentiating from existing magazine (up to ten).
D/F: The research shows little overview of magazines within the topic area, and the ideation process generates few means of differentiating from existing magazines.

Rationale (1 point)

Grading Focus: Use of visuals, quality of argument.

A: The rationale uses visuals and text to clearly, concisely, and effectively demonstrate how the magazine could differentiate itself.
B: The rationale uses visuals and text to demonstrate how the magazine could differentiate itself with some lapses in clarity, conciseness, or effectiveness.
C: The rationale uses only text to demonstrate how the magazine could differentiate itself with some lapses in clarity, conciseness, or effectiveness.
D/F: The rationale does not effectively demonstrate how the magazine could differentiate itself due to significant lapses in clarity, conciseness, or effectiveness.

Quality of Submission (1 point)

Grading focus: Effective and clear titling, well structured submission.

A: All requested materials are clearly presented and labelled within a single-file PDF submission.
B: All requested materials are clearly presented — no concerns with image clarity — and mostly labelled — some unclear or unlabelled items — within a single-file PDF submission.
C: Most of the requested materials are presented with some being unclear — some poor or difficult-to-read images — or unlabelled. Submission may be within a single-file or multi-file PDF.
D/F: A significant amount of the requested materials are missing, or unclearly presented — poor or difficult-to-read images — or unlabelled. Submission may be a multi-file PDF.