P04: Colour

Description

To explore the use of colour in design, this assignment has you completing a series of tasks to practice thinking about, and working with colour.

Due

Before your lab time on Jul 5.

Worth

5% of your final grade.

Instructions

There are a number of weeks in which to complete this project, so please make sure to read the instructions below carefully.

Starting Jun 21

For this week will be producing a variety of palettes for print and digital displays using Illustrator to set up your sample swatches in (see Figure 1 for an example). Please complete the following for next week's lab:

  1. In one Illustrator document, prepare a series of labelled print palettes that showcase the following:
    1. One complementary colour palette of two CMYK colours.
    2. One analogous colour palette of three CMYK colours.
    3. One high-contrast colour palette of two CMYK colours.
    4. One low-contrast colour palette of two CMYK colours.
  2. In another Illustrator document, prepare a series of labelled digital palettes that showcase the following:
    1. One monochromatic colour palette of two RGB colours.
    2. One triadic colour palette of three RGB colours.
    3. One high-contrast colour palette of two RGB colours.
    4. One low-contrast colour palette of two RGB colours.
A pair of colour swatches showing high-contrast
Figure 1. An example of high-contrast swatches with colour values.
Due in your Jun 28 lab:
:D (Extra exploration):) (Keeping up):| (Tough week)

Two clearly titled, labelled, and organized documents illustrating:

  • A complementary, analogous, high-and-low contrast colour palettes of CMYK colours; brought in printed.
  • A monochromatic, triadic, high-and-low contrast colour palettes of RGB colours; brought in digitally.

Two clearly labelled, and organized documents illustrating:

  • A complementary, analogous, high-and-low contrast colour palettes of CMYK colours; brought in printed.
  • A monochromatic, triadic, high-and-low contrast colour palettes of RGB colours; brought in digitally.

Two documents illustrating:

  • A complementary, analogous, high-and-low contrast colour palettes of CMYK colours.
  • A monochromatic, triadic, high-and-low contrast colour palettes of RGB colours.

Starting Jun 28

In this week's lab you will get more of an overview of Adobe Illustrator. Using this tutorial:

  1. Generate a palette of at least three CMYK or RGB colours that helps reinforce a specific cultural meaning of your choosing. In addition to generating the palette, please complete the following:
  2. Generate a palette of at least two CMYK or RGB colours that help convey a specific informational meaning of your choosing. In addition to generating the palette, please complete the following:
  3. Save an image of your informational colour palette, and use https://tools.andrewh.ca/colour-tester/ to test if the palette is still usable by those with deuteranopia, protanopia, or tritanopia. If there are any concerns with the understandability of the palette in any of the three cases, generate a revised colour palette specifically for that case.

Final Delivery

Final deliverables are due to Canvas before your Jul 5 lab and make sure to double-check all your submitted files to ensure they can be opened. Final submission to Canvas includes:

1 assembled PDF with clear titling, including:

Remember that Graphic Design is a design course, and as a result the submitted package of materials and their quality should be considered a design problem just as much as any other aspect of the project.

Grading Rubric

Your project will be graded on the following criteria:

Process (1 point)

Grading Focus: Weekly deliverable checks, quantity and quality of exploration.

A: Deliverables demonstrate more exploration.
B: Deliverables meet the expected amount of process exploration outlined in the brief.
C: Some of the required weekly deliverables are missing.
D/F: Numerous weekly deliverables are missing.

Completion (1 point)

Grading Focus: Completion of requested project requirements.

A: All requested palettes (from both weeks) have been completed and submitted, and successfully exemplify the identified type of palette (i.e. analogous, high-contrast, etc).
B: All requested palettes (from both weeks) have been completed and submitted, and exemplify the identified type of palette with some lapses (i.e. analogous, high-contrast, etc).
C: Most of the requested palettes (from both weeks) have been completed and submitted, and exemplify the identified type of palette with some lapses (i.e. analogous, high-contrast, etc).
D/F: Many of the requested palettes (from both weeks) have not been completed and submitted and/or they do not exemplify the identified type of palette (i.e. analogous, high-contrast, etc).

Rationale (2 points)

Grading Focus: Use of visuals, quality of argument.

A: The rationale uses visuals and text to clearly, concisely, and effectively demonstrate how the colour palettes convey their meaning appropriately.
B: The rationale uses visuals and text to demonstrate how the colour palettes convey their meaning with some lapses in clarity, conciseness, or effectiveness.
C: The rationale uses only text to demonstrate how the colour palettes convey their meaning with some lapses in clarity, conciseness, or effectiveness.
D/F: The rationale does not effectively demonstrate how the colour palettes convey their meaning due to significant lapses in clarity, conciseness, or effectiveness.

Quality of Submission (1 point)

Grading focus: Effective and clear titling, well structured submission.

A: All requested materials are clearly presented and labelled within a single-file PDF submission.
B: All requested materials are clearly presented — no concerns with image clarity — and mostly labelled — some unclear or unlabelled items — within a single-file PDF submission.
C: Most of the requested materials are presented with some being unclear — some poor or difficult-to-read images — or unlabelled. Submission may be within a single-file or multi-file PDF.
D/F: A significant amount of the requested materials are missing, or unclearly presented — poor or difficult-to-read images — or unlabelled. Submission may be a multi-file PDF.