P02 Detailed Rubric

General grade scale

A: Exceeding expectations
B: Meeting expectations
C: Not-quite meeting expectations
D/F: Not meeting/failing expectations

Process

Grading Focus: Weekly deliverable checks, quality and quantity in exploring potential design solutions.

A: Have completed all weekly deliverable checks, and demonstrated further quality and quantity of exploration beyond the brief.

B: Have completed all weekly deliverable checks, and demonstrated a quality and quantity of exploration within the requirements of the brief.

C: Have missed up to one week worth of deliverable checks, and, or, demonstrated a lack of quality or quantity of exploration within the requirements of the brief.

D/F: Have missed up to 2-3 weeks worth of deliverable checks, and, or, demonstrated a lack of quality and quantity of exploration within the requirements of the brief.

Typography

Grading Focus: Readability, flow and type-setting considerations (i.e. line-length, leading, widows, etc.).

A: In addition to achieving a 'B', the treatment of type is used to help build a clear relationship between the body type and other elements of the article (such as images, pull-quotes, ornamentation, etc).

B: Clear use of hierarchy in addition to well-set readable type - good line-length, leading, point-size, alignment - entices the reader to continue and helps direct their flow through the article.

C: There are concerns with the hierarchy and, or, type-setting that somewhat hinders the readability and may misdirect the reader in flowing through the article.

D/F: There is a lack of clear hierarchy and the type-setting is significantly hindering the readability and flow through the article.

Composition

Grading Focus: Grid or non-grid based composition, balance, whitespace, article flow and focus.

A: The design works with or without a grid structure to create a well-structured, clear, yet un-repetitive flow through the article with exceptionally clear focal points.

B: The design actively works with or without a grid structure appropriately, using balance and whitespace to create a clear flow through the article and clear focal points.

C: There are some concerns with the use of grid or non-grid based composition which somewhat hinders the flow through the article and confuses focal points.

D/F: There are significant concerns with the use of grid or non-grid based composition which significantly hinders the flow through the article and makes focal points unclear.

Unity

Grading Focus: Unity of composition and aesthetics.

A: The unity of composition, aesthetics, and typography within the design create an exceptionally clear association between the pages, article content, and elements for the reader.

B: There is a unity in composition, aesthetics, and typography within the design that help associate different pages and elements of the article clearly.

C: There are some concerns with the unity of composition, aesthetics, and/or typography within the design that somewhat hinder the association of different pages and elements of the article.

D/F: There is a lack of unity in composition, aesthetics, and/or typography within the design which significantly hinders the association of different pages and elements of the article.