P05 Detailed Rubric

General grade scale

A: Exceeding expectations

B: Meeting expectations

C: Not-quite meeting expectations

D/F: Not meeting/failing expectations

Process (4 points)

Grading Focus: Weekly deliverable checks, quality and quantity in exploring potential design solutions.

A: Have completed all weekly deliverable checks, and demonstrated further quality and quantity of exploration beyond the brief.

B: Have completed all weekly deliverable checks, and demonstrated a quality and quantity of exploration within the requirements of the brief.

C: Have missed up to one week worth of deliverable checks, and, or, demonstrated a lack of quality or quantity of exploration within the requirements of the brief.

D: Have missed up to two weeks worth of deliverable checks, and, or, demonstrated a lack of quality and quantity of exploration within the requirements of the brief.

F: Have missed three or more weeks of deliverable checks, and demonstrated a lack of quality and quantity of exploration within the requirements of the brief.

Audience (6 points)

Grading Focus: Clarity (how you talk/write to your audience).

A: Uses effective, engaging visual & written language; creates appropriate tone for intended audiences & purpose.

B: Uses effective visual & written language; word choice creates appropriate tone for intended audiences & purpose.

C: Uses limited & predictable visual and written vocabulary; tone may not be appropriate for intended audiences & purpose.

D/F: Limited, inconsistent or inappropriate visual & written vocabulary; tone not appropriate for the intended audiences & purpose.

Argument (4 points)

Grading Focus: Focus (how clearly you connect your writing to your artifact).

A: Clear connection between artifact & written analysis. Maintains exceptional focus on the topic. Provides relevant supporting details w appropriate documentation in APA..

B: Clear connection between artifact & written analysis. Maintains consistent focus on the topic. Provides adequate, relevant supporting details w appropriate documentation.

C: Some lapses in connection between artifact & written analysis. Demonstrates inconsistent focus on the topic Includes some supporting details; may include extraneous or loosely related material, and inappropriate documentation.

D/F: No connection between artifacts & written analysis. Demonstrates little or no focus on the topic. Includes inconsistent or few details which interfere with meaning of the text; inappropriate or no documentation.

Form (8 points)

Grading Focus: Coherence & style (structure as a vehicle for thinking).

A: Presents a thoughtful & engaging visual language that is organized & consistent across the document; elements present an exceptional design ethos. Composition & content structure complement the visual argument & provide an exceptionally readable portfolio.

B: Presents an effective visual language that is organized & consistent across the document; elements present a credible design ethos, with a few minor lapses. Composition & content structure complement the visual argument for the most part & provide a readable portfolio.

C: Presents a limited visual language that often lacks clarity in organization & consistency; elements present an average design ethos, with a number of lapses. Composition & content structure are often confusing; the visual argument is unclear, often hindering the readability of the portfolio.

D/F: Presents little or no evidence of a visual language strategy; elements are disorganized, unfinished or missing & present a poor design ethos; Composition & content structure confuse and hinder readability and create a high level of audience resistance.

Professionalism (4 points)

Grading Focus: Language conventions (editing for your audience).

A: Portfolio is proofread & edited with few errors; consistently follows the rules of Standard English.

B: Portfolio is proofread & edited, with some errors; generally follows the rules of Standard English.

C: Portfolio contains many errors that interfere with meaning; generally does not follow the rules of Standard English.

D/F: Portfolio contains numerous errors that overshadow the work; does not follow the rules of Standard English.

Presentation (4 points)

Punctuality: Were the two minutes used effectively? (1pt)

Show and Tell: Was the use of imagery and explanation effective? (1pt)

Effectiveness: Was there a clear and concise explanation using appropriate design terminology? (1pt)

Designing for Projection: Are the slides effectively designed for presentation purposes? (1pt)